AFAQ designed this programme to provide a platform for women to develop their own philosophy as well as the knowledge base, skills and attributes to become effective leaders. The programme design also focused on helping participants, throughout this process, to gain a deeper understanding of self, including personality characteristics and traits, strengths, weaknesses, interests, and motivation and to reflect on how that relates to planning and development for personal growth and achievement of aspirations. Core skills were also an important element of the course such as communication, planning and teamwork in order to become effective leaders.

Face-to-face delivery sessions included engaging a range of speakers and facilitators with diverse profiles from Human Resources, Learning and Development, Future Foresight Practitioners and a wide range of other fields of expertise. All speakers, besides being experts in their fields, had proven records of success and achievements in assuming leadership roles.

Part of the programme was an overseas trip to Scotland to examine best practice in another context. This part of the programme provide opportunities where participants could consider and reflect on the broader scope of leadership challenges in a cultural setting that is significantly different to their own. The experiences during this trip to explore how women, from culturally-diverse backgrounds and professions, tackled leadership challenges and overcame obstacles in a professional setting. Being exposed to foreign perspectives and contexts enabled participants to develop further reflect on their own professional practice.