AFAQ > About Us

Bespoke Programmes

AFAQ for Leadership Development, a forward thinking leadership and organizational development consultancy works closely with organisations to bring out the best in the senior leaders, managers and teams.

Founded on a deep cultural understanding of what it takes to be an effective leader in the UAE, we specialize in designing, developing and delivering bespoke assessments and development solutions which are meaningful and relevant to achieving organizational success.

Our origins are found in working with the public sector and government ministries, as well as offering services to the wider business community.


Our Vision

To be the organisation of choice enabling leaders to expand their horizons

Our Mission

To develop sustainable leadership capability and capacity enabling people and organisations to reach their full potential

Our Team

To inspire the best, we only work with the best.

Our team has extensive industry experience locally, regionally and internationally.
We collaborate with top tier universities to add insight underpinned by current research, thinking and practice

AFAQ’s success squarely lies with how we work together as a team. A diverse team who have local and international experience have helped AFAQ grow and develop across a range of diverse and creative projects over the last 10 years.
Everyday there are examples of how our values of integrity, excellence and teamwork filter through our internal work and as a natural progression this is reflected in the support we give all our clients.

Caroline Borthwick

“I’ve worked for 31 years as a police officer and am a very experienced international trainer. I’m an effective team player and believe in seeing a job through to the end. I still get a buzz from seeing people I’ve trained develop, especially when I see them again.”

Ralph Rawsthorne
Leadership Development Specialist

“What I really like about my job is the variety. It’s what motivates and drives me to want to come to work every day. The Leadership & Development team gels very nicely together. I get to be involved in assessments, training, designing and coordinating programmes and writing and facilitating immersive scenarios, as well as internal verification of assessments.”

Osama Ali
Leadership Development Consultant

“I enjoy solving problems, embracing challenges, and achieving goals. My main role is project management, specialising in psychometric assessment. The pleasant working environment and the level of friendship we have as a team alleviate our busy and productive schedule.”

Halah Jasim
Senior Learning and Development Specialist

“I find constant motivation in exploring talents and helping the right people to fit in the right place”

Muatasem Al Shuaibi
Senior Assessor

“I facilitate inter-lingual communication and mediate not only language, but also culture and cultural differences. Communication is more than just words: it’s about cross-cultural mediation. I feel supported by the AFAQ team and look forward to more brightness in the future.”

Ahmed Towman
Translation Coordinator

“I enjoy technical challenges and taking on the responsibility of managing IT infrastructure, operations, service delivery and business continuity. My role at AFAQ gives me the opportunity to work frequently on new, interesting and challenging projects, so I learn more and feel well rounded”

Abdul Rasheed
IT Coordinator

“I provide learning support as an administrator and I am also the designated contact for our e-learning students. I enjoy all the detailed parts of my job, such as analysing data and information. I like to troubleshoot any potential flaws in a system or process and appreciate being part of a busy and productive team.”

Hanane Akabli
L&D Support Services Officer

“I enjoy my role as AFAQ’s Senior General Accountant and working with financial figures. I am always excited to share my expertise and knowledge for the benefit and growth of both the company and individuals. It is inspiring to work in an environment with such great principles, management and leaders.”

Mark Hortal
Senior Accountant

“I enjoy having the opportunity to interact with all AFAQ employees on a daily basis, assisting with their HR queries and offering support when needed. In fact, it’s my colleagues who motivate me as I learn about their roles and gain an insight into the varied backgrounds, interesting work experiences and skill sets that they bring to the company.”

Lamia Dan
HR Officer

Jima Farah has more than 5 years of experience in customer service. She is currently responsible for Customer Relationship Management at AFAQ where she handles a diverse range of complex and challenging requests to deliver excellent customer service to both internal and external stakeholders of AFAQ.

Jima Farah

Ahmed Ali Ahmed takes on the responsibility of liaising with external government and other stakeholders to process and maintain all public relations for AFAQ.

Ahmed Ali Ahmed

Corporate Social Responsibility

We have adopted high standards of social commitment into the heart of our business since our inception. We always strive to achieve positive change and develop a sustainable business that cares for its employees, customers, environment and society.

We support the knowledge base economy development including empowering young future leaders.

We proudly organized different leadership boot camps for young people aged between 14 and 18 years old:
NRC (Student Leadership Development: Summer Camp)MOE (Aspiring Young Leaders: Planet HOPE)

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